Telecom carriers will be putting emphasis
on fiber-based services to deal with mobile networks that are being pushed to
their limits.
A significant increase in cloud services
and video consumption are creating serious challenges for carriers, who will be
scrambling to address the issue. Many will use fiber to upgrade cell tower
backhaul networks to raise network capacity, according to M/C Partners.
“As mobile users expect their phones
to operate more like PCs and increase their consumption of social and
traditional media, mobile networks are being pushed to their absolute limits,”
said James Wade, managing general partner, M/C Partners.
To 10 telecom trends in 2012:
1. Fiber to the tower will become the
number one priority for network operators struggling to deal with mobile users’
insatiable thirst for broadband.
2. Enterprise adoption of cloud-based
services will drive demand for network-based managed services that will provide
critical monitoring and management of application and service performance
across LANs, MANs, WANs and the public Internet.
3. New technological innovations on the
handset and in the network will improve important services like caching,
compression and signaling to enhance mobile user experience, battery life and
network access.
4. Consumerization of the enterprise will
expand as end users move from simply driving iPhone and iPad adoption in the
enterprise to pushing IT departments to provide more user-friendly and
consumer-style applications for information sharing and management.
5. Micro-transaction business models will
expand from social games into MMOGs, console games and other areas such as
video, social networks and communications services providing consumer-directed
price discrimination across a range of services.
6. HTML 5’s simplification of mobile
application development will improve app economics, competition and usage by
providing a seamless cross-platform experience and backward compatibility to
the PC environment without sacrificing performance.
7. Consumers will realize the value of
managed technology services from OEMs, broadband service providers and
independent tech support companies to maximize the utility of their networked
devices, as the need for better performance and up-time becomes increasingly
valuable to consumers.
8. The content rental model will push
beyond music and video into print publications with tablets providing an
improved consumption medium that content owners will seek to fill with
magazines and books.
9. Marketing options for small local
businesses will expand beyond daily deals into more powerful tools that provide
better yield management and integration with traditional local media and direct
marketing for improved customer acquisition and lifetime value of customers.
10. Cable operators will answer
over-the-top threats with apps and more subscription package variety to gain
the upper hand in alternative video viewing options for consumers while still
preserving the critical distribution and billing relationship.
By Telecomlead.com Team
editor@telecomlead.com
