MWC 2015: Ericsson adds analytics to better user satisfaction

Ericsson today announced its Expert Analytics 15.0 allowing telecom operators to predict customer satisfaction and automatically take actions to improve it.

It delivers service level index to complement net promoter score with user satisfaction index, available for all subscribers. Ericsson’s analytics solutions leverage pre-integrated network, device, operational and business support systems to deliver real-time customer experience management insights and actions.

See live coverage of Mobile World Congress 2015

At Mobile World Congress (MWC 2015), Ericsson will demonstrate multiple use cases, including real-time video experience management, enterprise service level agreement (SLA), customer retention and upsell, location data monetization and OTT application analytics.

Ericsson 2014 Networked Society City Index

Several telecoms are conducting trials with the Ericsson analytics solution.

“By pre-integrating analytics with our broad OSS and BSS portfolio, we are enabling operators to automate a wide variety of use cases, driven by analytics insights,” said Elisabetta Romano, vice president and head of OSS and Service Enablement, Ericsson.

editor@telecomlead.com

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