InterGlobe Technologies (IGT), a provider of integrated
IT-BPO solutions to the travel and hospitality industry, announced its
strategic partnership with SimpliFlying, an airline brand strategy consulting
company. With travel companies keen on leveraging social media, IGT and
SimpliFlying together will offer new solutions to fine-tune their travel
partners’ needs and opportunities.
We believe that social media is altering travel planning
and purchase. As travelers get more social, travel brands will generate
considerable social chatter. Our internal studies confirm that for every 100
customer service calls, airlines will attract 96 conversations over social
media. Given this need, we believe that our partnership with SimpliFlying will
enable the integration of marketing & customer support consulting with
technology as an enabler,” said Akhil Agarwal, chief operating officer, IGT.
There are 191 airlines on
Twitter today, and only 85 actively tweet. Of these, only 28 provide 80% of the
tweets. Most are obviously short on resources. As travel companies get more
social, its time to provide options where they can scale their social media
programs without a dramatic increase in costs. Our partnership with IGT will
redefine the business strategies where we will be able to provide end-to-end
customer engagement solutions to our customers,” said Shashank Nigam,
chief executive officer, SimpliFlying.
The joint solution offered by IGT and SimpliFlying will
allow airlines to scale their customer service offerings through social media
without putting significant resources towards expanding an internal team. This
will help airlines and travel companies achieve significant cost savings, drive
operational efficiencies and increase customer satisfaction.
By Telecomlead.com Team
