Telecom network vendor Ericsson today announced Expert Analytics, a big data analytics platform and Ericsson Cloud Manager 2.0 that assist mobile operators to improve operational efficiency and add new revenue generation opportunities.
Ericsson Expert Analytics
Expert Analytics, a configurable, horizontal platform, can support use cases for marketing, customer care, operations and network, based on fresh data from network nodes, OSS/BSS, probes, terminals, social media and others sources, said Ericsson.
By correlating selected network events with probe data and other metrics, Expert Analytics can identify both symptoms and probable causes of customer experience issues for all individual customers. The platform exposes insights to applications such as Ericsson Customer Experience Assurance, allowing customer care to shorten call durations and improve first call resolution.
Ericsson said Expert Analytics gathers and aggregates network data and data from operations, customer and business systems. This enables telecom operators to move away from batch data processing silos and benefit from real-time, analytics and actionable insights that generate value and improve subscriber experiences. Data is gathered at the individual customer and session level to provide the high levels of service demanded by today’s consumers and enterprises.
Ericsson Cloud Manager 2.0
Ericsson Cloud Manager supports telecom operators as they move to virtualized infrastructures to lower costs, improve service quality and pursue new business opportunities. It is an important component when transforming the network infrastructure to Cloud and Service Provider SDN. Key OSS/BSS support includes orchestration, management and monitoring of services running on geographically distributed, virtualized and physical resources.
Additional Ericsson and third-party applications will support other use cases, such as experience-based marketing, which enriches customer profiles with recent behavior and experience data, leading to superior targeting of marketing offers to individual customers.
This emphasis on closed loop action means that big data can actually drive improvement in daily operations, thus bringing analytics out of the lab into real business processes.
Elisabetta Romano, Vice President and Head of OSS and Service Enablement, Business Unit Support Solutions, Ericsson, says: “Operators that deploy Ericsson Expert Analytics gain the power and flexibility they need to address current and future agility challenges.Now, operators can delight customers and optimize operational efficiencies while raising big data and analytics to a new level that generates business value and customer intimacy.”
TelecomLead News Team
