By Telecom Lead Team: Acision, a provider of mobile
messaging, has introduced its new messaging network called Acision Enterprise
Network (AEN), which is said to-be aimed at global corporations.
The newly introduced network brings enterprises,
application service providers, operators and consumers together, providing a
new mobile media delivery model. It provides a single point of entry to connect
operators, businesses and consumers, while delivering universal capabilities,
reach and reliability for measurable campaigns and communication via text.
AEN offers a cost effective option to mobile
communications by giving enterprises the broadest reach to consumers via text.
The network provides operators with full insights and
analytics into campaigns and communications, and can support various business
critical processes, commercial and transactional models.
The AEN provides a protected mobile media channel which
will stimulate the usage of messaging, by guaranteeing the quick delivery and
roll-out of campaigns and communications to consumers, and creating competitive
advantage for all parties involved,” said Jorgen Nilsson, chief executive,
Acision.
The network allows application service providers to have
greater reach to serve more enterprises with the use cases they enable, as well
as increasing speed of delivery via SMS.
With greater revenue share across all parties in
the ecosystem, mobile operators will also benefit from additional revenue
streams derived from enterprise SMS traffic which they would otherwise not be
able to address.
“In the same way that Acision pioneered mobile
messaging, we are once again at the forefront in driving the next phase of
messaging to ensure its ongoing longevity and to help the ecosystem to
effectively capitalise on its enormous potential,” concluded Steven
van Zanen, SVP strategy and marketing at Acision.
Recently, Acision
announced the complete Rich Communication Suite-enhanced (RCS-e) implementation
on its latest version of Acision Broadband Messaging Service Centre (BMSC).
editor@telecomlead.com
Please
see the complete coverage of Mobile World Congress here
