Telecom Lead Europe: Ivi.ru, a free Internet cinema in Russia, has deployed the Verimatrix Video Content Authority (VCAS) for Internet TV to provide security for its over-the-top (OTT) video-on-demand (VoD) service.
More than 97 percent of Ivi.ru’s content can be viewed for free.
With 53 million users, Russia has become Europe’s largest Internet TV audience.
VCAS for Internet TV provides a cost effective, standards centric security architecture for this VoD service, which enables authenticated access via consumer electronics devices, including set top boxes (STBs), connected TVs, iPhone operating system (iOS)-based devices (iPhones, iPads, etc.) as well as Android-based devices.
Evgeny Rossinsky, chief technical officer, Ivi.ru, says a robust content protection solution is critical to obtain the rights to publish this content from the studios and guarantee quality of service (QoS) for subscribers.
VCAS for Internet TV provides an enhanced digital TV security solution for OTT services over networks implementing HTTP Live Streaming (HLS). Featuring multi-format support, VCAS for Internet TV secures OTT services to multiple screens and across multiple network types, including both broadcast (linear) and VoD delivery modes.
Steve Oetegenn, chief sales and marketing officer, Verimatrix, says Russia offers big opportunities to service providers like Ivi.ru.
