Telecom network and software major Ericsson has signed several content distribution deals for its subscription video on demand (VOD) service called Nuvu.
Ericsson has acquired more than 2,500 hours of content from media distributors such as Viacom (MTV, BET, Nickelodeon), MGM, CBS, Al Jazeera, DHX Media and Mattel. Some of the main titles include TV franchises such as Hawaii Five-O, Next Top Model, CSI: Miami, Being Mary Jane, SpongeBob SquarePants, Bob the Builder, Vikings and Hollywood movies.
Ericsson has also licensed dozens of pan-regional and local African TV series and movie content from distributors such as iRoko, Trace and Agwhyte International along with music videos from 960 Music Group.
“We created Nuvu to help mobile operators in emerging markets to address a significant untapped market for video content. Africa has some of the highest mobile adoption rates globally and there is a high demand for quality content from consumers,” said Thorsten Sauer, head of Broadcast and Media Services, Ericsson.
Nuvu is a subscription VOD service developed by Ericsson for mobile operators in emerging markets. Nuvu is a technology platform available for content licensing to telecom network operators in emerging markets such as Africa, India, etc. Nuvu video service platform leverages Ericsson’s over-the top (OTT) capabilities based on Ericsson Managed Player and components of Ericsson MediaFirst TV Platform.
For a monthly fee, mobile subscribers can access 3,000 local and international titles across a variety of genres including Hollywood and Nollywood movies, TV series, kids, music, gospel and education. They can download content directly to their smartphones or tablets without paying for data during off-peak network times and access the content offline for up to 30 days after downloading.
The core feature of the Nuvu video subscription service is the ability of the video technology platform to distribute content to consumers during off-peak periods. This minimizes data costs for both mobile operators and consumers in Africa.
The video technology platform integrates into the mobile operator’s customer relationship management and payment systems. Currently, Nuvu video service is available as an Google Android app for smartphones only. Ericsson will roll out the service on other platforms and operating systems.
editor@telecomlead.com
