Telecom Lead America: Amdocs and SeaChange International will unveil a new solution for service providers to set up multi-screen TV operations.
SeaChange and Amdocs on Monday said the new solution covers the deployment of video streaming capabilities, through the management of the associated customer experience, to monetization of these services.
The agreement between SeaChange and Amdocs enables service providers to leverage Amdocs’ systems integration and testing services and SeaChange software.
As a result, Amdocs says, more telecom service providers can introduce next generation video services, such as personalized, multi-screen video and targeted advertising.
In addition, service providers will also be able to expand their deployment with market-leading network control and business and operational support systems (BSS and OSS) from the Amdocs CES product portfolio to ensure a superior multi-play experience and best monetize their video assets.
Recently, ABI Research said the shift of video consumption to tablets and smartphones is causing operator requirements for video on demand (VOD) systems to change as vendors struggle to keep up with current generation needs.
Equipment and system vendors, such as Arris (including Motorola Home), SeaChange, Cisco, and Ericsson are expected to lose ground to cloud-oriented companies such as thePlatform, Synacor, and KIT Digital (expected to emerge from bankruptcy as Piksel).
ABI Research estimates that VOD vendors will see less than 30 percent growth over the next five years, while content management system (CMS) vendors will capture the market and see nearly 100 percent growth to seize half of the total VOD management markets.
Recently, Jeff Heynen, directing analyst for broadband access and pay TV at Infonetics Research, said: “Our recent survey shows the percentage of operators offering multiscreen video (wireless delivery of video to mobile phones, PCs, and tablets) using a residential gateway is growing quickly, from just 6 percent today to 50 percent by 2014. They’re looking to differentiate basic pay TV services and keep customers from moving to competitors or, increasingly, cutting the cord entirely.
