The multiplay service revenue in China is projected to grow at a CAGR of 1.2 percent, increasing from $179.8 billion in 2024 to $190.4 billion in 2029, driven by the rising adoption of triple-play and quad-play service bundles.
Household subscriptions to multiplay services in China are expected to rise from 491.1 million in 2024 to 514.7 million in 2029, with triple-play and quad-play services gaining more traction, according to a report from GlobalData.
Though double-play service plans will continue to hold a significant share of the market, their subscriber volume will decline throughout the forecast period. The fixed network infrastructure and high fixed broadband household penetration in China enable telecom operators to promote multiplay bundles centered around high-speed internet services.
The average monthly household spend on overall multiplay bundles will experience a decline over the next few years due to decreasing ARPU for double-play and triple-play services.
However, the ARPU for quad-play bundles is set to increase, with average monthly household spending rising from $45.98 in 2024 to $55.54 in 2029. This growth is attributed to the significant rise in fixed mobile convergence household penetration, which is expected to jump from 19 percent in 2024 to 48 percent in 2029.
China Mobile will remain the dominant player in the multiplay market, leveraging its fiber-to-the-home (FTTH) networks to drive adoption, reduce churn, and increase revenue-generating units (RGUs).
The ongoing shift toward triple-play and quad-play bundles will be the key factor driving long-term market expansion, with fixed mobile convergence playing a crucial role in sustaining ARPU growth despite the decline in double-play services.
China Mobile’s strategic focus on expanding its FTTH network will be essential in capturing a larger share of this evolving market while enhancing customer retention.
TelecomLead.com News Desk
