Charter Communications, the parent company of Spectrum, has announced new, more affordable internet bundles in response to growing competition from Comcast and AT&T’s DirecTV.
The company is set to launch its Spectrum One plan, offering internet speeds of 500 Mbps for $30 per month when bundled with two mobile lines or cable TV services, starting Tuesday.
In addition, Spectrum will roll out a higher-tier option, Spectrum Gig, offering 1 Gbps speeds at a starting price of $40 per month. The new offerings are part of the company’s broader strategy under its “Life Platform” brand, which will debut across 41 states this week.
To further enhance customer experience, Charter is increasing internet speeds for users of two existing broadband plans at no extra cost. Additionally, the company has pledged to provide service credits in case of outages, a move aimed at improving customer satisfaction following recent network disruptions.
The company introduced the Life Unlimited brand platform, aiming to provide seamless connectivity across its internet, mobile, and video services. Charter reported revenue of $5,806 million from its Internet business during second-quarter of 2024.
“Today’s launch of Spectrum’s Life Unlimited brand platform marks a milestone in our journey to redefine what a connectivity company means to its customers,” said Sharon Peters, Executive Vice President, Chief Marketing Officer for Charter.
A key part of this initiative is the Customer Commitment, offering service guarantees and reliable connectivity. Customers will benefit from features like same-day technician dispatch for service disruptions and automatic credits for outages lasting more than two hours.
With no annual contracts and 24/7 U.S.-based customer service, Spectrum’s goal is to foster greater trust and loyalty by delivering more reliable service and customer-centric solutions. The new branding, including a fresh color palette and sonic identity, will be promoted through a series of Life Unlimited advertisements launching this week across 41 states.
Charter Communications in July said its residential and SMB Internet customers decreased by 149,000 in Q2. Charter had 30.4 million residential and SMB Internet customers as of June 30, 2024.
Charter said its residential Internet customers dropped by 154,000, driven by the end of
the FCC’s Affordable Connectivity Program (ACP) subsidies compared to an increase of 70,000 during the second quarter of 2023.
In July, Charter faced a $15 million penalty due to a series of unplanned network outages and multiple scheduled maintenance outages throughout the previous year. The company is expanding its presence in rural markets, where it has seen significant growth.
Baburajan Kizhakedath
