Telecom Lead Asia: 73 percent of service providers expect
to see a 10-25 percent increase in BYOD device requests from enterprise
customers in the coming year.
Cost savings, employee satisfaction and increased
productivity are primary benefits of BYOD for service providers’ enterprise
customers.
Almost half of service provider respondents believe that
BYOD will decrease costs and increase productivity by 10-25 percent for these
customers, according to an Amdocs study.
“BYOD creates new complexities for both the
enterprise and the service provider who must support features such as device
care, bill split, security, shared loyalty and data plans and differentiated
quality of service. If service providers can overcome the technological
challenges of providing these features, the enhanced customer experience will
lead to huge gains in customer satisfaction and loyalty,” said Ari
Banerjee, senior analyst at Heavy Reading.
Enterprises are asking service providers for unique BYOD
features, such as the ability to split bills between personal and business use
(52 percent) and the ability to disable business functions, such as email and
IM, when users switch to personal mode (52 percent).
Enterprise customers perceive issues with excessive
bandwidth use (75 percent) and increased IT support costs (70 percent) as the
biggest challenges with BYOD initiatives.
Despite 77 percent of respondents stating that
residential and business B/OSS integration is needed to support the BYOD market
and specific business requests, only half are able to link personal and
corporate personas.
The lack of B/OSS convergence (53 percent) is cited as
the main inhibitor, because it prevents a single view of the customer (51
percent). The absence of a flexible product catalog (37 percent) and a
real-time system for post-paid enterprise customers (31 percent) were also identified
as significant concerns for service providers.
“The business segment represents huge revenue
potential for service providers, and to capitalize on this market they will
need to offer tailored and competitive offerings, including BYOD,” said
Rebecca Prudhomme, vice president of product and solutions marketing for
Amdocs.
