Telecom Lead Middle East: NeuString, a supplier of
actionable business data analytics software for mobile operators, has launched
a new product to enable operators to optimize their revenues.
Subscriber Analytics is a new step for NeuString,
improving on their wholesale analytics software, OptiPrizer. It increases
margins as a consequence of more customers being on the optimum tariff. This
can lead to profit improvements of up to 22 percent.
With mobile operators’ margins being under pressure all
over the world, it is becoming increasingly key for them to be able to work
more accurately with their individual subscribers as well as with more and
smaller segments. The new Subscriber Analytics product from NeuString helps
operators optimize bottom line figures on every subscriber,” said Jens Nikolaj
Aertebjerg, CEO of NeuString.
Subscriber Analytics software delivers bottom line growth
and unique benefits for mobile operators worldwide. Focusing on retail analysis
and retail pricing, the product monitors the usage of individual subscribers.
The software maximizes margins through enabling tariff customization, which
boosts customer satisfaction, and in turn reduces churn.
With this product operators worldwide will have the
ability to not only analyze how to optimize their business, but also to make
the big data analytics very actionable. It accurately identifies which
subscribers to approach with the right offers at the right time. This puts an
end to the need to guestimate the likelihood of your subscribers propensity to
churn, migrate, or be prone to take up new services, and replaces it with
accurate and reliable lists of subscribers for all the operators’ activities,”
said NeuString CTO
Ruben Iversen
One of the key strengths of the software is that
commercial departments have data on hand on demand and are no longer dependent
on internal back-end data warehouse departments. They can immediately drill
into the data of their subscribers for all services, down to the individual call
or event.
