Mood Media has partnered with the China Audio-Visual Association (CAVA). CAVA is the only national audio-visual industry trade association recognized by the General Administration of Press and Publications (GAPP) of the People’s Republic of China.
Together with the Music Copyright Society of China (MCSC) and the China Audio Visual Copyright Association (CAVCA) also operating under the auspices of the GAPP, the CAVA membership covers nearly all digital content distribution in China.
An important part of CAVA’s
mission is to accelerate the availability of high quality, legal content in the Chinese market by advancing commercial opportunities for and between member companies such as Mood Media.
As the first and only foreign member, Mood Media is now well positioned to establish relationships with all of the key players in the Chinese digital content industry. CAVA will also act as a communications bridge between Mood and the Chinese government, further raising awareness of Mood Media and its in-store music solutions in the market.
The continued growth of China’s retail sector along with strong measures now being undertaken by the Chinese government to encourage legal, world-class content and services represent a major opportunity for Mood Media to further deploy its in-store media solutions in one of the world’s fastest growing economies,” said Lorne Abony, CEO of Mood Media.
By TelecomLead.com Team
editor@telecomlead.com
