Seems both T-Mobile US and AT&T want every American to save money by spending less or making more from their mobile plans.
However, both are concerned about shareholders. That’s why they need to pull each other to bring new users.
The new outburst is from John Legere, president and chief executive officer of T-Mobile US. He termed the latest advertisement campaign of AT&T as a joke.
Unfortunately, Legere does not miss any of these advertisements from AT&T that have the potential of taking on the fortunes of T-Mobile.
In a blog post, the telecom operator CEO says T-Mobile’s Simple Choice Family Plan is better than AT&T Best-Ever Pricing for families.
“Leaving my office last week, I pulled alongside a bus covered with yet another ad for AT&T’s “Best-Ever Pricing” for families. These ads are everywhere. AT&T’s sinking some serious dough into marketing their latest-greatest family pricing, which strikes me as funny. Because their deal is no deal at all, and next to T-Mobile’s Simple Choice Family Plan, AT&T’s “Best-Ever Pricing for Families” is a joke,” Legere said in his blog.
Starting July 30 through September, a family of four can get up to 10 GB of LTE data – 2.5 GB each – until 2016 on LTE network with all the Un-carrier benefits for $100 a month on T-Mobile. Why AT&T should become the favorite wireless plan for Americans if T-Mobile has a better plan.
Hence, the offer from AT&T is a joke.
He explains: AT&T is offering the Best-Ever Pricing four lines for $160 against four lines for $100 with T-Mobile with unlimited talk, text, and data plus up to 10 GB of LTE data on data network. The difference between the two plans is $60.
“Plus, their Best-Ever deal comes with a boatload of crap – domestic overages, international roaming fees, hidden device subsidy costs, and on and on,” said Legere.
T-Mobile says opting AT&T means you will be poor by $60 per month. $60 in your wallet every month for a family of four —or $1,440 over two years is a huge money for Americans.
The CEO wants to protect hardworking families who could use that money for more important things.
The blog is a potential warning to AT&T and marketing team. Legere wants Americans to save from AT&T at present.
Baburajan K
editor@telecomlead.com
