VideoHub, a division of Tremor Video, announced that it
has made its full platform of video brand marketing tools and real-time
analytics available to all marketers and agencies.
With the launch of VideoHub for Advertisers and VideoHub
Marketplace, Tremor Video now offers a comprehensive advertising platform that
enables brand marketers and agencies to measure, track, report and deliver on
the signals driving the performance of their video campaigns.
VideoHub launched with Tremor Video’s advertising and
publisher partners in May of this year and now has more than 200 advertisers
running campaigns through the platform.
With the full launch, advertisers and agencies can
license the VideoHub technology to view campaign performance and analytics
across all of their video advertising buys, even those outside of the Tremor
Video network.
With VideoHub for Advertisers, marketers and agencies can
look at how their video campaigns are performing across all networks and
publishers in real-time. For the first time, advertisers have access to
unparalleled and sometimes surprising insight into brand performance metrics
and the factors enhancing the brand, provoking viewer engagement and driving
other key performance indicators.
VideoHub Marketplace provides early stage video
advertisers with an easy-to-use, self-serve interface to buy video on the
Tremor Video network and other inventory sources.
In the absence of alternatives, the video advertising
industry has focused almost exclusively on efficiency over effectiveness,” said
Anthony Risicato, GM of VideoHub, a division of Tremor Video.
With VideoHub, we mine for answers to -why’ advertising
performs the way it does. Our advertising partners are already uncovering
surprising correlations between certain signals and brand performance, and that
intelligence will grow exponentially as the platform evolves,” Risicato added.
VideoHub analyzes numerous video signals and determines
which factors are the most important in delivering campaign success, with
particular emphasis on the criteria that drive engagement and brand lift. In an
effort to share the insights gathered from the nearly 1 billion streams running
through the platform every month.
Tremor Video recently unveiled its
first monthly Video Stream Report, a snapshot of the video advertising market
gathered from performance data of more than 1 billion video streams across Tremor
Video’s network for the month of July.
The Video Stream Report is drawn from data in Video Hub,
Tremor Video’s platform for brand advertisers and agencies to monitor in real
time the key factors driving their campaign performance. This is possible because
Video Hub analyzes numerous video signals and determines which factors are the
most important in delivering campaign success, with particular emphasis on the
criteria that drive engagement and brand lift.
By Telecomlead.com Team
editor@telecomlead.com
