Orange leads in network services in Asia Pacific, ahead of BT, AT&T, Tata Comm

Telecom Lead India: Orange Business Services leads in network services in Asia Pacific. The European company is ahead of Verizon, SingTel, BT Global Services, AT&T, Telstra Global, NTT Comm., China Telecom, China Unicom, Tata Communications, etc.

Ovum — in its March 2013 report called Ovum Decision Matrix: Telco Network Services for MNCs in Asia Pacific – said Orange scored highly for its service capabilities and strategies as well as its market footprint in the Asia Pacific region.

The Ovum study evaluated the region’s network service providers on a range of current capability assessment criteria including network reach and SLAs as well as strategy assessment criteria such as market impact and innovation.

The study looked into providers’ ability to offer network IT-related services, such as unified communications, video solutions, and data center and cloud services.

“Orange Business Services is the market leader. It scores highly on both current capability and strategy and has a significant market footprint in network services for MNCs in the region. Ovum recommends that it appears on any shortlist,” said Claudio Castelli, senior analyst for enterprise telecoms, Ovum.

According to the Ovum analysis, Orange offers an attractive proposition to MNCs looking for a one-stop-shop for global network IT-related services, including cloud computing, unified communications, contact center, video, data center, and IT services.

Yee-May Leong, senior vice president, Orange Business Services Asia Pacific, said:  “Multinational companies depend on a reliable service provider to support their business expansion, enhance their operations and enable them to be nimble in the face of today’s rapidly changing business environment.”

Ovum assessed the providers’ current product and services portfolio in terms of features and capabilities, weighed according to customers’ priorities. Verizon scores highest for this criterion. It has a complete portfolio of network services that includes high­ level network management functionality such as the ability to instantly change the bandwidth of a connection from a portal. It also has a strong approach to security and professional services.

Network performance  score refers to customer perception of the quality of providers’ network services, including  performance, reliability, and security.

Though most providers (with the exception of China Unicom) are rated between good and excellent,  SingTel and Tata Communications are slightly ahead of their competitors.

Ovum says problem resolution  criterion looks at end­user sentiment about telcos’ ability to resolve problems and manage faults.

Customer support mark is for end ­user sentiment about the quality of providers’ customer support and account  management.

There are reasonable variations across the scores but most providers’ ratings range between good and  excellent. BT Global Services and Telstra Global have the highest score, but BT has a smaller gap. 

MNCs are generally satisfied with the price of their services, but providers with larger customer bases  such as Orange Business Services, AT&T, and NTT seem to be less concerned with competing on  price, and are seen as offering lower value for money.

editor@telecomlead.com