PlayUp India, a provider of LIVE sports gaming, has
become India’s No. 1 mobile generation sports entertainment company to register
the highest numbers of user base on Facebook within a short span of three
months.
PlayUp has crossed a fan following of over 1 million.
With an active daily user base of 0.3 million and more than 60,000 likes a day,
the company has attained the highest position creating one of the largest
social interactive user base as compared to other sports and social gaming
brands.
The company has also joined the league of top 10 business
brands on social media. It’s indeed a matter of pride for PlayUp since it has
bagged the number one spot and outshined big names like GoJiyo gaming, Zapak
gaming, Game 4U gaming etc. in the ‘Gaming’ category of ‘Brands going
Social’.
PlayUp India has also outpaced biggies like Cadbury
Celebrations, Tata Photon, BlackBerry India in the general category. PlayUp has
rolled out innovative sports-based web and mobile products to engage sports
enthusiasts, and has always been at the forefront when it comes to offering a
complete dose of interactive sports entertainment to fans around the world.
Adding on to the continuous innovations in sports and
entertainment industry, the PlayUp India brand page on Facebook is an effort to
revolutionize the social media channel for sports fans engagement and
interactivity.
Today facebook has become the world’s most popular
social media channel. And with this in mind, we decided to come up with a
unique brand page creating a never before experienced interactive platform for
sports lovers and social networkers. India’s sports fan population is very
tech-savvy and keeps on looking for various skill-based, engagement-driven
avenues for fun and interactivity especially on the social media platforms,” said
Rajat Kulshrestha, CEO, PlayUP India.
We are confident that our new position as India’s first
mobile generation sports entertainment company to reach out to more than a
million users on facebook, will motivate us to come up with even more
innovative and engagement-driven offerings for sports fans and gaming lovers,”
Kulshrestha added.
With a huge population of tech-savvy youth getting more
and more addicted to social networking sites, Facebook has emerged as the right
platform for Play up to gear up.
An array of creative and interactive contests and games
with new ideas has helped PlayUp in beating its competitors in the arena of
social gaming sector.
Hitting rightly on the bull’s eye, Play Up’s Facebook
brand page is ushered with huge multitudes of posts from the large fan
following. With application updates, picture and video posts keeping in mind
the need and thought process of users, Play Up grabbed a huge fan following
with a creative and talented team, although small in numbers and with petite
investment.
By Telecomlead.com Team
editor@telecomlead.com
