VisionChina Media, one of China’s largest out-of-home digital television advertising networks on mass transportation systems, announced that the company renewed its exclusive contracts to operate its digital mobile television advertising network on Guangzhou subway for the next five years and on Shenyang buses for the next three years.
The company also announced that it signed a contract to add three new subway lines to its existing subway network in Shenzhen for the next five years.
The new five-year exclusive contract in Guangzhou will be effective May 1, 2011. The new contract grantsVisionChina Media the exclusive right to operate its digital mobile television advertising network on the five existing subway lines and new extensions of those lines, as well as on three new subway lines in Guangzhou.
With this contract in place, VisionChina Media will operate on no less than 10,025 digital mobile television screens on all eight subway lines in Guangzhou.
VisionChina Media also renewed a contract with Liaoning Beidou Xingkong Digital Television Media granting the Company the exclusive right to operate its digital mobile television advertising on Shenyang’s bus network for the next three years. This contract went into effect April 1, 2011.
The five-year contract for Shenzhen’s three new subway lines will be effective July 1, 2011 and grants VisionChina Media the exclusive right to operate digital mobile television advertising on no less than 5,416 screens in Shenzhen’s subway network.
The Guangzhou and Shenzhen subway media platforms, which operate in two of China’s four Tier 1 cities, are of great strategic importance to VisionChina Media as they represent a significant portion of mobile television advertising spending in China. The signing of two exclusive contracts in these cities once again solidifies our near 100 percent market share in China’s subway mobile television sector,” said Limin Li, chairman and chief executive officer, VisionChina Media.
As the mobile television media platform of choice in China’s urban public transit system, VisionChina Media is once again poised to demonstrate our ability to broadcast real time television programming that commuters enjoy, as well as our ability to attract the world’s finest advertisers,” Li added.
The company will also be actively managing the quality and diversity of our media resources in key regions of China, VisionChina Media will continue to effectively execute ongoing media cost control measures in 2011.
By TelecomLead.com Team
editor@telecomlead.com
