AT&T announced its Internet of Things (IoT) deal with Red Bull to connect up to 1 million beverage coolers around the world.
Telecom operators such as Vodafone Group, Verizon, among others, are aggressively building their IoT business.
Red Bull will utilize an AT&T solution to track and manage the supply and demand of its beverage coolers globally in order to enhance sales. AT&T said its developers at the AT&T Foundry worked with the Red Bull team and its partners to create the IoT solution.
The data will help ensure beverages are cold and ready for shoppers. The solution will also help identify issues as they appear – or even before.
Alerts from coolers mean workers may no longer need to check the status of each unit manually. Precise data sent from the coolers will give near instant access to performance, temperature stats and geo-location information.
The data provides shopper frequency insight from door activity from the coolers located. Each time a connected cooler door opens and closes, an embedded monitor collects data and on regular intervals sends the data via the AT&T Global SIM. The AT&T Control Center and AT&T IoT Platform (Flow and M2X) process the data from each cooler.
“Our IoT solutions support the near real-time monitoring and analyzing of the global beverage market,” said Thaddeus Arroyo, chief executive officer, Business Solutions & International, AT&T.
