Indian telecom operator Bharti Airtel is likely to be the most aggressive rival to match the mobile data prices offered by Reliance Jio Infocomm, according to Citi Research.
The research report said that all the incumbent telecom operators in India have moved to meet the Jio challenge, in various degrees, though Idea Cellular and Vodafone India have been behind Airtel in aggressiveness.
Citi Research team visited exclusive sales outlets of Bharti Airtel, Vodafone India and Idea Cellular in Mumbai to compare price plans with Jio’s Prime offer. While all have responded, their plans don’t appear to be marketed as aggressively and currently appear more as a tool to reduce churn.
The reluctance of Indian mobile operators to fully match Jio is likely due to the latter’s intention to remain aggressive, combined with their concerns on revenue protection. Bharti, as market leader, is not only taking the lead to counter Jio but appears to be the most aggressive. It is followed by Idea and lastly Vodafone. Further tariff action would be contingent upon Jio’s user traction.
Reliance Jio is offering unlimited voice (off-net/on-net) service and 2GB per month for Rs 149. Jio is also offering unlimited voice calls (off-net/on-net) and 1 GB data per day for Rs 303 as part of its Prime Offer. The company is giving freebies – cash-back and additional data on earlier payment for prime offer.
Bharti Airtel is offering unlimited on-net voice and 300 MB per month for Rs 146 and unlimited off-net/on-net calls and 1 GB data per day for Rs 349.
Data was initially split equally between day and night time but now these limits have been removed. This plan, across incumbents, comes closest to Jio’s Rs 303 offer.
Idea Cellular is offering unlimited on-net voice and 300 MB per month for Rs 148 and unlimited off-net/on-net calls and 1 GB per day for Rs 348. Data is split equally between day and night time (11pm-6am).
While Vodafone India is offering unlimited on-net voice and 300 MB per month for Rs 146 and unlimited off-net/on-net calls and 20 GB per month for Rs 345 but only 10GB of each month’s allowance can be used in the same month. Therefore, from second month onwards, subscribers can use 20GB — 10GB of the previous month and 10GB of the ongoing month.
Apart from the prime offers, Jio has also stated that it would offer 20 percent more data allowance compared to incumbents’ highest selling tariff plans.
The incumbents appear to be trying to stave off further rounds of price cuts and while we expect Idea and Vodafone would match Bharti in near future, our conversation with incumbents’ highlight they are now in wait-and-watch mode; further reaction would depend upon Jio’s user traction.
IANS
