Networking major Cisco announced that Telenor Satellite
Broadcasting AS (TSBc) selected Cisco to power the company’s new encoding
platform for Web-based TV.
This will enable Telenor Satellite Broadcasting’s
customers to deliver their channel offerings across any number of screens.
TSBc selected Cisco to help ensure an exceptional quality
of experience across devices for the company’s live online and mobile coverage
of the Norwegian national football championships at an optimized total cost of
ownership.
TSBc’s service will use Cisco’s Media Processor, a
cornerstone component of the Cisco Videoscape platform, to stream live content
via Adaptive Bit Rate (ABR) video to PC, mobile or tablet devices.
Cisco’s technology automatically optimizes the
resolution, bit rate and metadata of sports video for the user’s specific
device characteristics and network conditions, helping to ensure a premium
video experience over any IP network or on any device.
TSBc is using the Cisco Media Processor appliances to power the real-time streaming
of multiple channels for the coverage of Norwegian national football leagues
Tippeligaen and Adeccoligaen — at an optimised total cost of ownership. The
service is now live following a deployment process carried out by the systems
integrator Video4. TSBc plans to expand it to other live channels following
this initial deployment.
In addition to many other capabilities, the Cisco
Videoscape platform includes both the maximum density Cisco AS8100 Series Media
Processor and the Cisco AS6000 Series Media Processor to help ensure flexible,
robust and simplified operations across a variety of streaming platforms,
including Windows Media, Flash, iOS, Android and 3GPP.
The comprehensive Cisco Videoscape platform for service
and content providers simplifies the enablement of digital TV and online
content together with social media and communications to create a truly
immersive and synchronized home and mobile video entertainment experience.
Cisco Videoscape is an open platform that utilizes the cloud, the network, and
client devices to deliver new premium video experiences over a service
provider’s broadband Internet service instead of “best-effort”
quality.
Demand for IP video services is growing rapidly.
According to Cisco’s Visual Networking Index, video traffic will exceed 91
percent of global consumer traffic by 2014. Internet video alone will account
for 57 percent of all consumer Internet traffic in 2014.
“Our live streaming video services are a major focus for us, allowing us to deliver
content in real time to the Internet and take our services beyond the TV screen
and on to PC, mobile and tablet devices. In order to make these services a
success, we have to be able to ensure that this content can be delivered
quickly, reliably, to the highest possible standard and at the lowest cost of
operations. We are confident that Cisco’s Media Processor solution will help us
ensure this quality,” said Torkel Aamodt
Thoresen, chief technologist broadcast, Telenor Satellite Broadcasting.
Cisco recently announced
the Cisco Enterprise Content Delivery System (ECDS), a set of video
distribution products that work together to address IT leaders’ growing
challenge of delivering the highest-quality live and on-demand video content to
end users anywhere, anytime.
Enterprise IT leaders are facing rapidly rising demands
for video on already overloaded networks. ECDS provides a seamless way to
manage the video load on the wide area network (WAN) and, at the same time,
help control the cost of extending video applications across the organization.
By Telecomlead.com Team
editor@telecomlead.com
