Canadian telecom service provider Rogers Communications today announced the launch of its 700 MHz spectrum in select Vancouver, Calgary and Toronto markets.
The company said Rogers is the first telecoms to launch 700 MHz spectrum. Rogers LTE network will be offering improved signal quality in basements, elevators and in buildings with thick concrete walls. This means customers will have more LTE signal bars on their phones and tablets and will be less likely to drop down to lower speeds.
Rogers is trying to cash in on the consumer demand: video consumption on smartphones and tablets grew by more than 700 percent in the past three years. Three out of four Canadians stream a video on their smartphone or tablet and almost one in five do it daily. While sports represent a significant share, Canadians also love their YouTube videos.
Rogers believes that enhanced 4G will be a key driver to better customer experience.
“With our beachfront spectrum, we’ll deliver the ultimate mobile video experience to our customers in even more places where they couldn’t access LTE before,” said John Boynton, executive vice president, CMO, Rogers Communications.
Rogers promises that it will continue to roll out 700 MHz in both rural and urban markets from coast to coast. It is targeting the 2014/2015 NHL season.
