Maxis says its initiatives to enhance energy efficiency have resulted in a limited increase in energy usage at network sites to 12.9 percent despite an increase in the number of network sites available.
The annual report of Maxis has revealed that network emission has reached 315,851 in 2023 against 282,305 in 2022 and 270,038 in 2021.
Maxis had more than 11,000 LTE sites in Malaysia at the end of 2023 covering 95 percent of the population. Maxis has connected an additional 181,000 premises with its own fibre infrastructure.
Maxis has invested RM813 million in Capex (capital expenditure) in 2023, lowering investment by 27 percent against 2022. The annual Capex of Maxis accounts for 8 percent of total revenue and 9.5 percent of service revenue.
The lower Capex reflects industry developments including changes to the 5G network model. Maxis has made 70 percent of the total investment in network-related projects, while 30 percent was spent on IT related costs.
In 2023, Maxis built more than 700 new sites in 2023, especially in the East Coast, Sabah and Sarawak, mostly supporting 4G coverage expansion for underserved areas. Maxis has activated more LTE sites on 900MHz frequency to expand existing coverage reach and indoor / inbuilding quality signal.
Maxis is also working with the industry to share more than 2,400 sites providing additional coverage to rural and underserved areas. This is expected to grow by an additional 2,000 sites in 2024 and 2025 under the Jendela Phase 1 and other Malaysian Communications & Multimedia Commission’s (MCMC) Universal Service Provision (USP) related programme.
Maxis has 13 million customers that include 4.9 million postpaid subscribers and 7.6 million prepaid subscribers.
Maxis’ revenue reached RM10.18 billion (up 4 percent) with service revenue of RM8.57 billion (up 2.8 percent).
Maxis is utilizing online sales platforms, leading to 20 percent increase in digital sales and a 6.7 percent growth in online customer contract renewals. Maxis says it achieved improvement in iPhone pre-order sales experience, resulting in 2x increase in online sale of iPhone devices. 52 percent of Maxis postpaid customers are now making payments via the Maxis App.
Maxis has accelerated the use of machine learning and analytics in enabling Maxis to be an insight-driven organisation. Maxis built a unified 360-degree customer view to predict individual customer satisfaction based on algorithms and provide personalised recommendations to customers.
Maxis top management team includes: Goh Seow Eng (Chief Executive Officer), Jennifer Wong (Chief Financial Officer), Mariam Bevi Binti Batcha (Chief Corporate Affairs Officer), Ng May Ching (Chief Information Officer), Abdul Karim Fakir Bin Ali (Chief Network Officer), Patrick Er (Chief People and Transformation Officer), Loh Keh Jiat (Chief Consumer Business Officer), and Prateek Pashine (Chief Enterprise Business Officer)
Baburajan Kizhakedath
