DISH Network said Boost Mobile plans to acquire Los Angeles-based Gen Mobile, a prepaid mobile service that specializes in serving cost-conscious consumers.
The acquisition enables Boost Mobile to distribute to a larger segment of the low-income population while continuing its mass market expansion. Boost will procure the Gen Mobile brand, customer base, existing distribution network, technology and its seasoned wireless team.
Earlier this year, Boost Mobile announced its participation in the Emergency Broadband Benefit (EBB) program which helps make broadband access more affordable. Gen Mobile will be integral in Boost’s efforts to close the digital divide.
Gen Mobile will continue to sell its low-cost wireless plans starting at $10 — with other cost-efficient plans to come — and will also accelerate its EBB and Lifeline growth.
In 2020, DISH became a nationwide U.S. wireless carrier through the acquisition of Boost Mobile. DISH continues to innovate in wireless, building the nation’s first virtualized, standalone 5G broadband network.
