Netcracker Technology, a provider of BSS and digital transformation solutions, and etisalat by e&, a telecommunications company in the UAE, will undertake a Business Support System (BSS) transformation project.
The deployment of of Netcracker Digital BSS is poised to directly enhance the experience of all etisalat by e&’s customers, including both consumers and businesses. Key benefits include improved time-to-market, superior service delivery, and an enhanced customer care experience, all facilitated by a GenAI-driven platform.
“Partners like Netcracker will help us deliver more for our customers by giving us real business results today and keeping us on the long-term path for etisalat by e& to become a fully automated digital services provider. They will bring their expertise to modernize our systems and processes and deliver the next generation of customer experience,” Khalid Murshed, CTIO at etisalat by e&, said.
This transformative project aligns with the group’s broader journey to introduce new service offerings swiftly, expand its regional presence, nurture in-house talent, and enhance its competitiveness within the markets in which it operates.
The strategic partnership between Netcracker Technology and etisalat by e& marks a significant step toward pioneering digital transformation in the telecommunications industry, ultimately benefiting both businesses and consumers in the UAE and beyond, Sylvain Seignour, President of Netcracker, said.