By Telecom Lead Team: Azuki Systems has
launched next generation managed and optimized OTT live and on-demand video
delivery solution framework for the Azuki Media Platform.
This is primarily aimed at helping service providers capitalize
on the growth of consumer-owned devices and growing demand for TV Everywhere.
Service providers can quickly and easily augment their existing
managed networks and monetize on their own OTT content delivery to
multi-screens at home and on-the-go without having to build a new network
infrastructure. Service providers can increase video service revenue and
enhance customer loyalty while expanding and attracting new subscribers by
offering new live and video-on-demand content to all consumer-owned devices.
First generation OTT solutions like
Netflix and Hulu were largely viewed by service providers as the enemy, when in
reality they are lucrative business opportunities. With Azuki, it’s no longer
about OTT vs. the service providers; it is about the perfect marriage between
the two. Service providers that leverage the power of a managed and optimized
OTT video delivery in addition to their managed services, and deliver a rich,
consistent viewing experience across multi-screen devices on any network, will
achieve leadership positions in today’s world of video,” said John Clancy,
president and CEO of Azuki Systems.
Azuki manages OTT video delivery by
simplifying and automating the process of normalizing and unifying media
preparation, adaptive streaming, digital rights management (DRM), entitlement
enforcement, analytics and monetization – including ad-insertion, across all
consumer-owned devices.
Service providers can sign-up for the
Azuki Two Day Challenge, through which Azuki will prepare, protect and deliver
the service providers’ live and VOD content to their choice of multiple
screens, in less than two days. No other company in the industry can perform a
multi-screen demonstration this quickly. Service providers can fully deploy the
Azuki managed and optimized OTT video delivery solution for both live and VOD
in less than 100 days.
Service providers are still trying to
fulfill the promise of TV Everywhere by keeping up with consumer demand and the
competitive environment,” said David Dines of ACG Research. This concept of a
managed, optimized OTT delivery system will revolutionize the way service
providers can deliver video and expand on monetization capabilities for TV
Everywhere initiatives,” said David Dines, principal analyst, ACG Research.
