Apple leads tablet AP market with 59% revenue share

Apple, Intel, Qualcomm, MediaTek and Samsung LSI captured the top-five tablet applications processor (AP) revenue share slots in Q1 2021, Strategy Analytics report said.
Apple, Intel, Qualcomm share in Tablet Apps Processors
The global tablet AP market grew 33 percent to $761 million in Q1 2021, Strategy Analytics said.

Apple maintained its tablet AP market leadership with a 59 percent revenue share in Q1 2021, followed by Intel with 14 percent and Qualcomm with 10 percent.

Strategy Analytics estimates that Apple increased its tablet AP revenue share to 59 percent in Q1 2021 – the company’s highest share in the past nine years. Apple’s tablet AP revenue grew 60 percent year-on-year in Q1 2021, driven by new 5 nm-based A14 Bionic and Apple Silicon M1.

MediaTek maintained top unit share spot in non-iPad tablets.

MediaTek maintained its lead in non-iPad tablets in unit terms, thanks to its design-wins at Amazon, Lenovo, Samsung, Asus and others. Strategy Analytics estimates that MediaTek’s tablet AP shipments grew 92 percent year-on-year in Q1 2021, driven by its cellular and non-cellular tablet APs.

“We believe that MediaTek lags in terms of average selling prices (ASP). As a result, the company posted lower revenue share compared to its unit share,” Sravan Kundojjala , author of the report and Associate Director of Handset Component Technologies service at Strategy Analytics, said.

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