Telecom Lead Asia: ZTE has launched GEEK, the first ZTE smartphone powered by Intel’s new 32nm Atom processor platform Z2580.
Launched at the Intel Developer Forum (IDF) Spring 2013 at the China National Convention Center in Beijing, the ZTE GEEK has a 5-inch HD screen with resolution of up to 1280×720.
It runs on the Android Jelly Bean OS and has 8GB eMMC+1GBRAM. It also has an 8-megapixel rear camera, 1-megapixel front camera, an LED supplement light, and a 2300mAh large-capacity battery.
The new smartphone is powered by Intel’s new 32nm Atom processor platform Z2580, which has a CPU frequency of 2.0GHZ. The Clover Trail+ processor is twice as fast for computing and three times as fast for graphics. It also reduces power consumption.
“Our recent collaboration with Intel on the ZTE GEEK builds off of the success of the Grand Series and further enhances our competitiveness in the high-end smartphone market,” said ZTE EVP and Head of the Mobile Devices Division He Shiyou.
ZTE also is showcasing its V98 tablet and Grand X IN smartphone at the IDF. Both devices use Intel chips.
Earlier, the Chinese phone major has emphasized the importance of user experiences. When Intel first entered the mobile microchip field in 2012, ZTE released its first Intel-based smartphone, the Grand X IN, shortly thereafter.
This allowed ZTE to become the first telecom equipment maker to launch a flagship smartphone powered by an Intel processor in the European market.
The Grand X IN later became the best-selling smartphone in Austria.
Over the past two years, ZTE has stepped up efforts in the smart device arena. The Intel phone is a significant component of the company’s 2011 strategy to shift toward high-end products.
