Telecom Lead America: The recent U.S. court ruling on the Apple-Samsung patent issue is yet to impact the Korean device major’s phone market share in America. Also, it did not help Nokia in the U.S.
comScore recently said Samsung increased its OEM market share by 0.7 percent to 26.3 percent during the three month average period ending October 2012 from 25.6 percent in July 2012.
The $1 billion Apple patent win is expected to damage the reputation of Samsung in the U.S., according to analysts.
However, Apple’s gain was better than Samsung. Apple improved its market share by 1.5 percent to 17.8 percent in October 2012 from 16.3 percent in July 2012. Recently, Samsung said it sold 30 million Galaxy S III smartphones globally since its launch in May.
LG has 17.6 percent share, Motorola with 11 percent and HTC with 6 percent.
Nokia, despite launching its Lumia range of smartphones, did not reach the top 5 list for Smartphones in the U.S. Please see the chart. comScore did not share market share of Nokia in its recent announcement.
| Top Mobile OEMs 3 Month Avg. Ending Oct. 2012 vs. 3 Month Ending Jul. 2012 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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| Share ( percent) of Mobile Subscribers | |||
| Jul-12 | Oct-12 | Point Change | |
| Total Mobile Subscribers | 100.0 percent | 100.0 percent | N/A |
| Samsung | 25.6 percent | 26.3 percent | 0.7 |
| Apple | 16.3 percent | 17.8 percent | 1.5 |
| LG | 18.4 percent | 17.6 percent | -0.8 |
| Motorola | 11.2 percent | 11.0 percent | -0.2 |
| HTC | 6.4 percent | 6.0 percent | -0.4 |
Smartphone Platform Market Share
Google Android ranked as the top smartphone platform with 53.6 percent market share (up 1.4 percentage points).
Apple’s share in OS increased 0.9 percentage points to 34.3 percent. RIM ranked third with 7.8 percent share, followed by Microsoft (3.2 percent) and Symbian (0.6 percent).
| Top Smartphone Platforms 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share ( percent) of Smartphone Subscribers | |||
| Jul-12 | Oct-12 | Point Change | |
| Total Smartphone Subscribers | 100.0 percent | 100.0 percent | N/A |
| 52.2 percent | 53.6 percent | 1.4 | |
| Apple | 33.4 percent | 34.3 percent | 0.9 |
| RIM | 9.5 percent | 7.8 percent | -1.7 |
| Microsoft | 3.6 percent | 3.2 percent | -0.4 |
| Symbian | 0.8 percent | 0.6 percent | -0.2 |
Mobile Content Usage
In October, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points).
Downloaded applications were used by 54.5 percent of subscribers (up 1.9 percentage points), while browsers were used by 52.7 percent (up 1.5 percentage points).
Accessing of social networking sites or blogs increased 1.5 percentage points to 39.4 percent of mobile subscribers.
Game-playing was done by 34.1 percent of the mobile audience (up 0.3 percentage points), while 28.7 percent listened to music on their phones (up 0.4 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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| Share ( percent) of Mobile Subscribers | |||
| Jul-12 | Oct-12 | Point Change | |
| Total Mobile Subscribers | 100.0 percent | 100.0 percent | N/A |
| Sent text message to another phone | 75.6 percent | 75.9 percent | 0.3 |
| Used downloaded apps | 52.6 percent | 54.5 percent | 1.9 |
| Used browser | 51.2 percent | 52.7 percent | 1.5 |
| Accessed social networking site or blog | 37.9 percent | 39.4 percent | 1.5 |
| Played Games | 33.8 percent | 34.1 percent | 0.3 |
| Listened to music on mobile phone | 28.3 percent | 28.7 percent | 0.4 |
