Samsung Electronics, a mobile phone provider, announced that it invested $70 million to triple its mobile manufacturing capacity in India.
Following the expansion at its Noida facility near Delhi, the manufacturing capacity will go up to 36 million phones per annum from 12 million per year.
The $70 million investment enables the smart phone major to create 1500 additional jobs in India, one of the top 3 mobile markets for Samsung.
The company, which is enjoying a market share of 28 percent in mobile phone market in value terms, will also increase its exports to Africa and the Middle East in phases.
India is one of the top 3 mobile markets for Samsung in the world and we stand committed to this market and our Indian consumers. Given the strong potential of this market, we are working on consistently strengthening our presence in the country through a very innovative mobile portfolio as well as enhanced manufacturing and R&D operations,” said JS Shin, president & CEO, Samsung South West Asia.
The Samsung mobile manufacturing unit at Noida is Samsung’s sixth overseas manufacturing unit in the world. The company is manufacturing multimedia, dual sim and touchcreen models at the Noida facility.
Samsung has installed highly advanced and hi-speed SMD machines at the mobile unit. Beyond the installation of new, advanced, high speed production lines for increasing the manufacturing capacity, the company has also recruited an additional 1500 employees at the mobile manufacturing unit. With the manufacturing capacity increase at the mobile plant, the company’s Noida manufacturing complex now provides employment to 4000 employees.
Samsung India is operating two R&D Centers at Noida and Bangalore to support its business operations in the country. Samsung India Software Operations, the Bangalore R&D Center develops Protocol and Platform software for Mobiles. Indian R&D Engineers work with their global counter parts to develop leading edge solutions and products for Samsung, in areas such as 4G and LTE. In fact, the Bangalore R&D Center is Samsung’s largest overseas R&D Center for mobiles. As the Indian market grows, the Samsung India R&D is developing localized solutions for handsets that are customized to the Indian market requirements.
Samsung’s handset portfolio in the country includes multimedia phones comprising of the Hero and Metro series, dual sim handsets, touchscreen mobiles and Smartphones including the ‘bada’ based Wave series and the Android based Galaxy series of handsets. Samsung also offers a portfolio of two tablets, the Galaxy tab (P1000) and the recently introduced GALAXY Tab 750.
By Telecomlead.com Team
editor@telecomlead.com
