The bill of materials (BoM) cost for the iPhone 14 Pro Max smartphone with 128GB Nand flash is about $464, according to Counterpoint Research.
This means the bill of materials (BoM) cost has increased 3.7 percent as compared with the iPhone 13 Pro Max.
The retail price of iPhone 14 Pro Max is $1,099 in the United States.
Apple has used its own chips for making the iPhone 14 Pro Max and it accounted for over 22 percent of the total cost. Apart from the A16 bionic processor, Apple’s self-designed chips include PMIC, audio, connectivity and touch control.
The upgrade to the A16 Bionic chipset from the A15 Bionic resulted in an $11 cost increase, driving the processing group’s cost share to 20 percent in BoM.
The new main camera with a 48MP image sensor and the screen with an always-on display feature drive the cost increase.
“The application processor, display and camera are the main categories where cost has increased. These components also command a larger share in the BoM,” Shenghao Bai, senior analyst at Counterpoint, said in its report.
Apple’s new-generation mobile processor, the A16 bionic, contains 16 billion transistors, a 6.7 percent increase from the A15’s 15 billion transistors.
The application processor is estimated to bring a cost increase of $11 due to its more advanced 4nm process, driving the processing category’s share to 20 percent in BoM cost.
The iPhone 14 Pro Max has a 48MP main camera with a quad-pixel image sensor with a sensor area that is 65 percent larger than that in the iPhone 13 Pro Max.
Apple has improved the front camera of iPhone 14 Pro Max with the addition of the auto-focus feature. Apple has upgraded its lens to 6P from the 5P, which is present in the iPhone 13 Pro Max. GSEO and Sunny Optical are the main suppliers of the front camera lens. These upgrades together have driven the camera category cost up by $6.30 in the iPhone 14 Pro Max.
Apple’s self-designed components have a larger share in the BoM cost of the iPhone 14 Pro Max than in that of the iPhone 13 Pro Max.
“Our estimate suggests that Apple’s self-designed components account for 22 percent of the BoM cost of the iPhone 14 Pro Max,” Counterpoint Research said.
