HTC, a global designer of mobile devices, announced a
strategic partnership and investment with Beats Electronics, the company
redefining the audio market with its iconic Beats by Dr. Dre audio experience.
The two fast-growing brands will focus on bringing high performance sound to
HTC phones.
“The HTC and Beats by Dr. Dre partnership is an
opportunity for two world-class companies to redefine the smartphone industry
and define the future,” said Jimmy Iovine, chairman of Beats by Dr. Dre
and chairman and CEO of Interscope Geffen A&M Records.
For Beats by Dr. Dre, this represents a critical step in
their continued mission to clean up the destruction of audio caused by the
digital revolution and reengineer how sound is delivered, so the consumer feels
the music the way that the artist intended.
HTC and Beats have been working together
to create superior mobile audio experiences for consumers, which will result in
a line of HTC devices integrated with Beats sound innovations, available this
fall.
Beats has found a unique way to harness popular culture
in a manner that is unlike any other brand today. It’s an exciting brand that
has been built around providing something very special, and we believe our
strategic partnership will provide customers with unbeatable sound on HTC
phones. We obsess over every detail of a consumer’s mobile experience, and
audio is a critical part of that experience,” said Peter Chou, CEO of HTC.
HTC is known for unifying content, services and devices
into unique mobile experiences. And Beats is known for its unique consumer
brand appeal and ability to reproduce the full spectrum of sound captured in
professional recording studios, allowing consumers to hear music the way the
artist intended.
Bringing these two great brands together will create
superior mobile music and sound experiences while accelerating HTC’s entry into
the youth and accessories markets globally.
Beats Electronics will continue to operate autonomously
with Iovine as chairman and Luke Wood as president and chief operating officer
with its current business partnerships, including Monster Cable Products Inc.,
HP and Chrysler Group LLC. Iovine also will continue serving as chairman of
Interscope Geffen A&M Records.
By Telecomlead.com Team
editor@telecomlead.com
