Telecom Lead Asia: Velti will manage Toyota’s mobile media campaigns.
The agreement with Toyota and Saatchi & Saatchi is to optimize mobile media campaigns by utilizing Velti’s mGage Advertise platform that Advertise improves campaign performance with enterprise-scale mobile ad-serving, on-demand analytics and conversion tracking.
Velti’s mGage Advertise platform allows marketers to view campaign performance data by individual ad networks and publishers, and accurately tracks engagement of users from each source.
Velti’s platform allows marketers to measure campaign data, including publisher, placement and mobile creative information, across every media buy on mobile and view it in real-time on an online dashboard.
Dionne Colvin, national marketing media manager for Toyota, said: “By understanding who our users are and how and when to reach them, we can make real-time campaign adjustments that increase accuracy. With our increasing mobile user base, the Velti platform will be helpful as we look to expand these efforts.”
