InMobi, an independent mobile ad network, revealed that shoppers prefer browsing and buying goods and services from their mobile over their PC
Half of shoppers prefer hitting the stores (49 percent) but over a third are now comfortable with shopping from their pocket (35 percent) and only 16 percent prefer shopping from their PC or laptop, highlighting the clear shift to shopping on the move.
According to the InMobi study conducted among consumers using the mobile Internet, the mobile shopping market doubled in revenue from $1.2 billion in 2009 to a staggering $2.4 billion in 2010 in the US alone. InMobi predicts growth to skyrocket over the coming year to an estimated $9 billion.
Mobile shopping is already commonplace with one in four Americans influenced by or purchasing goods from their mobile devices. It’s an exciting time for the consumer, retailer, and manufacturer as mobile shopping solutions will become more intelligent and compelling to use. The clear consumer acceptance has opened huge opportunities in the world of mobile advertising”.said James Lamberti, VP Global Research & Marketing at InMobi.
A sizeable 74 million US citizens almost one in four of the total 310 million consumers currently shop on their mobile phone. InMobi uncovered similar trends in the UK and predicts that take-up of shopping on mobile will be consistent in both markets.
By TelecomLead.com Team
editor@telecomlead.com
