Telecom Lead India: Mobile major Nokia has announced
that its Location & Commerce unit has expanded its NAVTEQ Map coverage and
increased its India map by over 80 percent to 4,200+ cities in two
quarters.
The company said that this data can be used by customers
to create premier navigation and location applications for vehicles, personal
navigation devices (PNDs), mobile handsets, tablets and the web.
NAVTEQ has a big portfolio of advanced map content that
includes NAVTEQ Traffic Pro Real-Time Traffic Service, Visual Content
Portfolio, Point Addressing and Points of Interests (POIs), NAVTEQ Natural
Guidance, NAVTEQ Discover Cities and NAVTEQ Voice.
Use of navigation systems and location-based
applications are growing exponentially in India. This coverage expansion
which includes over 1.28 million kilometers of road network and 6.25 million
Points of Interest represents our ongoing commitment to India,” said Tarun
Harnathka, director of map and content, Indian subcontinent, Nokia,
Location & Commerce.
Along with expansion of India maps, the company has made
its NAVTEQ Destination Maps available to customers seeking to offer indoor
navigation solutions in India.
With NAVTEQ Destination Maps, location-based applications
can now extend beyond roads and landmarks into complex buildings.
The service features a unique set of interior map
attributes (e.g., escalators, elevators) with detailed place data to enable
users to navigate and explore indoor spaces.
The company has made available its Destination Maps for
150 malls across 17 cities. With more than 250 new malls accessible to Indian
consumers in 2011-2012. The company believes that it will lead to increased
footfall and an opportunity for mall operators to differentiate consumer’s
shopping experience to encourage re-visits.
The concept of indoor mapping is extremely
relevant in India where the mall culture has gripped Indians of all ages. More
importantly, NAVTEQ Destination Maps allow applications to easily and
seamlessly extend navigation experience from the outside, all the way to the
front door of a shop within a mall.” Tarun Harnathka said.
Nokia launches real-time traffic update for Mumbai and Delhi
smartphone users
Recently, Nokia announced the launch of real-time
traffic update for its smartphone users in Mumbai and Delhi. Traffic
feature will deliver comprehensive, real-time traffic information to more than
26 million people in two of the country’s busiest cities
editor@telecomlead.com
