Mobile Posse, a provider of mobile home screen
advertising and content solutions in the U.S., announced that it reaches more
than eight million mobile consumers with active home screen messaging 25
percent of which use smartphones.
The company delivers more than 750 million impressions a
month to its highly engaged opted – in subscriber base, and continues to achieve
click-through rates in the double digits.
Mobile Posse
recently announced that U.S. Cellular became the latest carrier to leverage its
platform to engage its more than six million subscribers. U.S. Cellular joins a
rapidly growing list of carriers that use Mobile Posse’s service including
Verizon, Cricket and MetroPCS.
The Mobile Posse platform allows advertisers and wireless
carriers to proactively engage consumers with graphical and interactive
messages via the home screen of mobile phones.
Consumers opt-in to the free service to receive helpful
and timely information, such as weather forecasts and local gas prices, along
with valuable offers from national and local advertisers. Carriers leverage the
platform to deliver full-screen, full-color CRM messages supporting customer
service and product initiatives.
Our services continue to experience extraordinary
growth. We’re excited to continue providing valuable offers and relevant
information to the now eight million mobile consumers who look forward to
receiving content from Mobile Posse every day,” said Jon Jackson, CEO of Mobile
Posse.
By Telecomlead.com Team
editor@telecomlead.com
