news network in the U.S, and First Data Corporation, a global provider of
electronic commerce and payment processing, have unveiled a new mobile offer
program that gives both advertisers and retailers an efficient, cost-effective
and trackable mobile marketing solution to boost store traffic.
Branded as My Mobile Offer,”
this solution leverages the combined characteristics of SMS, mobile advertising
and traditional marketing and capitalizes on the popularity and increasing
usage of personalized offers and discounts. The program allows brands to take
full advantage of the power of mobile marketing.
Once consumers opt-in to redeem an
offer, My Mobile Offer sends a unique code to their
mobile device on SMS. The consumer then visits the retailer’s store or
restaurant and redeems the code at checkout. On the back end, My Mobile Offer
provides rich demographic information that retailers and advertisers can use to
hone and personalize future marketing campaigns.
The simplicity of the solution is
one of its strongest attributes: The codes are simple for both customers and
retailers, requiring no additional technology for in-store redemption, and
because customers must opt-in to participate, the mobile offers aren’t an
intrusion.
Retailers and advertisers simply
pick the type of offer they want to provide, choose how they want to promote it
(through LSN Mobile‘s mobile ad network or through
their own marketing efforts, or both) and work with LSN Mobile and First Data
to design their mobile campaign.
My Mobile Offer
uses First Data’s Mobile Voucher (mVoucher) solution for redemption, enabling a
retailer’s existing point-of-sale infrastructure to handle the redemption of
the unique codes with no hardware to install or technology to download.
We wanted to accomplish several key
things with My Mobile Offer. First, it needed to be a simple, seamless program
that consumers will readily engage with,” said Lee Durham, co-founder and CEO
of LSN Mobile.
Second, it needs to drives retail
sales, and finally it needs to provide retailers with some additional insights
on their mobile customer base. This program delivers all three in a turnkey
manner,” Durham added.
“Consumers are increasingly turning
to text messaging as a fast and mobile means for managing their busy lives, and
that includes staying on top of the best offers and discounts from their
favorite retailers,” said Sarah Owen, vice president, Personalized Marketing
and Loyalty at First Data.
The back-end consumer segmentations
give merchants an understanding not only of who is engaging with their offers,
but more importantly, who is converting-and how to reach those buyers with
future, highly targeted messaging.
My Mobile Offer takes advantage of
the combined market strengths of LSN Mobile and First Data. LSN Mobile operates
the largest local ad network in the U.S., utilizing all mobile platforms
(mobile web, mobile apps, mobile video and SMS/text) to reach mobile consumers.
The company also has a proven track record of developing and managing mobile
marketing campaigns for national brands and advertisers and maintains strong
ties to mobile carriers and major media companies.
By TelecomLead.com Team
editor@telecomlead.com
