Telecom Lead America: Shopkick, a location-based shopping
app, announced its entrance into the retail petroleum and convenience store
space in partnership with ExxonMobil.
Shopkick is pumping out rewards at more than 375 Exxon or
Mobil branded-retail locations in and around Miami, New York City and
Washington D.C.
The pilot program is designed to help Exxon and Mobil
branded retailers strengthen consumer loyalty by enhancing the shopping
experience. ExxonMobil joins more than 11 national retailers and 40 major brand
partners in shopkick’s cross-retailer rewards program including, Target, Kraft,
Best Buy, Procter & Gamble and American Eagle.
“Exxon and Mobil branded locations have many of the
products we all buy. With shopkick’s rewards, consumers will love the
convenience of earning rewards at ExxonMobil pilot market locations and then
the ability to spend those rewards at our participating retailers,” said
Doug Galen, chief revenue officer, shopkick.
The shopkick app detects a shopkick signal, emitted from
a device located in each participating store and picked up by a shopper’s
smartphone handset.
Because the store is focused on rewarding actual
visitors, it then delivers kicks via the app, which can be collected at all
participating partner store locations. Kicks are redeemed for in-store gift
cards, song downloads, movie tickets, Facebook Credits, donations to 30
different causes and charities and more.
shopkick is able to accurately detect actual presence
inside participating stores. Partner retailers ensure that marketing dollars
put into the shopkick program are being spent to reward customers who are
physically present in the store, translating into higher value rewards for the
shopper.
“We understand that consumers have many choices when
it comes to shopping for convenience items. Now, through shopkick we can
express our appreciation to patrons as well as encourage them to keep coming
back by rewarding them each time they visit,” said Chris Mahoney, U.S.
Branded Wholesale Manager, ExxonMobil Fuels Marketing Company.
Shopkick claims that it is the only 100 percent
performance-based marketing platform in the physical retail world, with
measurable foot traffic and transactions at stores. The app grew to 3 million
users in its first 18 months. The free shopkick app is available for the iPhone
and Android.
