Comviva, a global provider of mobile solutions beyond VAS, announced its
partnership with airtel Africa to deploy its usage & retention solution –
Dynamic Discounting.
The solution enables Airtel Africa subscribers to switch the timing of their
calls and extend the duration of their calls by offering dynamic pricing.
The mobile operator has already launched the service in Gabon and achieved
excellent uptake, as over 25 percent of the customers enrolled for the services
within the first week of launch. Airtel will be launching this service in Chad,
Madagascar, Burkina Faso and Congo DRC in phases.
“The growing maturity of the mobile wireless marketplace signals to operators
that they must find new ways to sustain revenue growth. Therefore, efficient
utilization of network capacity is a vital profit maximizer, whilst the ability
to react in real-time with demand-driven pricing propositions is a critical
revenue optimizer,” said Manoranjan Mohapatra, CEO, Comviva.
“Our Dynamic Discounting solution will enable airtel to grow traffic and
revenues at a lower marginal cost by achieving higher network utilization
through the loading of incremental traffic. The solution will further optimize
their marketing costs by reducing the need for reactive churn prevention and
win back efforts,” Mohapatra added.
Dynamic tariffs is expected to improve affordability of telecom services for
Airtel customers in base of pyramid segments, who conventionally use the phone
for outbound rather than inbound calls, opening up an entirely new target
segment.
With this solution Airtel customer can further experience reduced congestion at
peak traffic times and improved service quality.
As we expand our footprint in Africa, we continue to focus on value added
services to increase our customer base in the region,” said Andre Beyers,
chief marketing officer, airtel Africa.
Equipped with sophisticated analytic tools that measure network capacity
utilization and model price and consumer demand, the Dynamic Discounting
solution allows operators to optimally define tariffs proportionate to the load
at a specific cell location.
By offering tariff rates that encourage higher usage during slow periods and by
enabling differentiated pricing based on usage data, operators maximize
revenues, whilst shifting traffic load to non-peak hours drives utilization of
under loaded cells, thereby saving on capex and opex.
By Telecomlead.com Team
editor@telecomlead.com
