Go Daddy is reshaping the Web hosting landscape with its
4th Generation Web hosting (4GH). Set up in a cloud environment, the new
hosting platform provides customers numerous benefits, including scalability,
security, performance and value when compared to traditional shared hosting.
Under the shared hosting model, many customer websites
are housed on a single server. If a Web server experiences issues, it affects
everyone on that server for example, if a hosting server goes down, all
customers’ sites hosted on that server go down with it.
If a website on that server has an unexpected traffic
spike, in certain cases it would cause website slowness or loading issues for
everyone else hosted on that server as well.
Go Daddy listened to customer feedback and
created 4GH. Using a new architecture consisting of multiple Webs hosting
servers networked together, these issues are now a thing of the past.
Under the 4GH model, because websites are hosted in a
cloud supported by several servers with load balancing, if a server goes down,
another server quickly takes its place, without customers experiencing a
disruption in service. If a website receives a bunch of traffic, resources are
shifted and the other websites still operate normally.
“4GH was created to help our customers
succeed,” said Bob Parsons. CEO and Founder, Go Daddy.
“For example, a customer would be mentioned on Oprah
or CNN and suddenly their web server had more traffic than it was designed to
handle. We’d quickly move them to a dedicated server to protect them, along
with our other shared hosting customers. It was like an epiphany – we needed a
new platform that could react immediately. You could say, with 4GH our
customers who suddenly find themselves in the limelight won’t miss their ’15
minutes of fame,” Parsons added.
Go Daddy was in the cloud” before the term was coined,
but 4GH is the next level of cloud services. With 4GH, if more servers are
needed, the cluster can quickly expand, providing plenty of power for all Web
hosting customers.
Customers using Go Daddy’s 4GH with proprietary Dynamic
Traffic Management, Dynamic Defense Management and Dynamic Server Management
are receiving a near-enterprise level service for a small monthly fee.
4GH Web hosting is also backed by Go Daddy’s 24/7 Site
Defenders team. A testament to its success in preventing cyber-attacks and
detecting website vulnerabilities, Go Daddy’s staff recently won the 2011 honor
for “Best Security Team” at SC Magazine’s annual global awards
program.
By Telecomlead.com Team
editor@telecomlead.com
