Mobile video viewing has grown over 200 hours a year since 2012, says Ericsson ConsumerLab TV & Media Report.
Weekly share of time spent watching TV and video on mobile devices has grown by 85 percent in the last six years.
US consumers rate Video on Demand (VOD) services higher than broadcast TV, despite spending substantially more time (45 percent) choosing what to watch when using them.
The report shows that while both mobile video and on-demand TV viewing have soared over the past seven years, content discovery remains a huge frustration for consumers.
Video viewing on mobile devices has grown by more than 200 hours a year since 2012, driving up overall TV and video viewing by an additional 1.5 hours a week. The surge in mobile viewing is offset with a decline in fixed screen viewing of 2.5 hours a week, however the appetite for TV and video is not waning.
Weekly share of time spent watching TV and video on mobile devices has grown by 85 percent during 2010-2016. On fixed screens, TV and video watching has gone down by 14 percent over the same period.
40 percent of consumers globally are very interested in a mobile data plan that includes unrestricted video streaming.
In the US, 20 percent of mobile viewing is paid-for content using services such as Netflix, Hulu, and Amazon Prime.
Consumer spending on VOD services in the US has increased by over 60 percent since 2012, from $13 to $20 per month.
40 percent of respondents say they watch YouTube daily; a substantial 10 percent of consumers say they watch YouTube for more than three hours a day. Ericsson ConsumerLab TV & Media Report represents views of 1.1 billion consumers.
