Telecom Lead @ NAB Show 2013: Eurosport, Europe’s leading sports entertainment group, has commissioned KIT digital to deliver better user experience for its online and connected television services.
The first phase of the project was to deliver connectivity through connected televisions from LG, Panasonic and Samsung. KIT digital team first developed a baseline standard to work well on each platform, determining the practical limits of page data and complex transitions. This was used as the reference point to ensure that a common design would be equally effective and functional on any device.
Using the Agile development environment the KIT digital team was able to take these use cases and rapidly turn them into finished functionality, which matched the user experience and branding goals of the project. The connected TV apps were released in time for the London 2012 Games, where they were the first in the world to include 3D video.
“Eurosport is hugely popular in 54 countries in Europe,” said Arnaud Maillard, Eurosport’s Internet & New Media Director. “It is therefore vital to us that our online services reflect the qualities of Eurosport, in immediacy and accuracy as well as our branding.”
The Eurosport Player is being systematically rolled out across platforms. The first app was released for Panasonic connected TVs in Spring 2012. KIT digital continues to work with Eurosport on porting the same user experience to an ever-broader range of devices.
Mark Christie, CTO of KIT digital, said:”Delivering content to consumers online and on mobile is not about getting an adequate stream out of the door, it is about giving your users an experience they will understand and appreciate, and to which they will keep returning.”
