FTTH market in Latin America generated revenue of $343.6 million in 2012 and expected to reach $1.60 billion in 2018, Frost & Sullivan said.
FTTH Latin America (Argentina, Brazil, Chile and Mexico) will have an average annual growth of nearly 30 percent for the segment.
Frost & Sullivan Senior Consultant Ignacio Perrone said competition and the expansion of telecom networks at competitive prices should pull the FTTH market for double-digit growth through 2018.
Most consumers are still unaware of the benefits of FTTH or its differential with respect to other technologies such as ADSL or cable. They also do not know the value of a FTTH service. In addition, there are many solutions on the market that use the term fiber, but do not specify whether it is a service of fiber-to-the-node, fiber-to-the-curb or FTTH.
To ensure that the segment to realize its enormous potential in Latin America, both suppliers and operators need to clarify consumers, avoiding technical jargon while making clear what defines a fiber-optic connection.
Frost & Sullivan report says that the internet providers should also promote the benefits of the technology compared to other services available in the market, focusing on high-speed, symmetrical connectivity and stability that allows a connection FTTH.
With broadband penetration reaching saturation in some important markets of Latin America, operators are looking for new products to help them maintain growth in a highly competitive environment.
In line with this strategy, networks of fiber-to-the-home (FTTH) represent a great opportunity, since the high-speed technology that allows users to draw heavy gamers, users of streaming services and small and medium enterprises willing to pay more for better service.
