Integrated video optimization providers are forecast to earn $898 million in
2011 revenue, an increase of 44 percent over 2010.
This sector report analyzes multiple categories of media optimization services,
encompassing end-to-end providers Brightcove, Ooyala, KIT Digital, Kaltura,
Limelight Video Platform, thePlatform, MobiTV, Move Networks and others.
The indexing, metadata, tracking and media measurement
segment comprise specialists such as Auditude, Digitalsmiths, BayTSP and RAMP.
The media processing, encoding and transcoding section provides detailed
analysis of Sorensen Media, Encoding.com, Origin Digital and Anvato.
Over the past year, online video platforms (OVPs) have
significantly enhanced and transformed both their services and market
positions.
OVP is now one supporting module in a rapidly expanding
alignment of integrated competencies. Integrated solutions address multi-device
distribution, mobile, video ad network integration, multiple file formats and
source material renditions, plus monetization.
Their focus is both behind-the-firewall and
consumer-facing accounts and layering in a suite of media processing,
measurement and workflow management tools, according to Research and Markets.
Account acquisition is currently accelerating, forecast
to reach 15,973 (annual average) in 2011, up 69 percent over 2010, a year when
accounts grew by 50.5 percent. International accounts and corresponding top
line revenue make up approximately 30 percent of the total. While international
markets are in varying stages of development, U.S.-based vendors have captured
significant share.
MRR averages $3,849 in 2011. While larger organizations
(including enterprises) require additional capacity and are buying more, there
is rapid growth seen in self-service accounts, though concentrated at lower MRR
ranges.
Business models and growth trajectories are analyzed for
each provider. MRR, licensing and usage-driven business models currently
capture 75 percent of the full-service segment’s revenue. Media processing
exhibits the highest growth, at 140 percent in 2011.
By Telecomlead.com Team
editor@telecomlead.com
