Globe Telecom, one of the leading mobile
operators in the Philippines with more than 27 million users, has launched
Video Message Service (VMS) nationwide.
Globe Telecom will be the first to market VMS as
a new media channel to their subscribers.
VMS is a video service that allows users to
share video via mobile person to person, follow local and foreign video
bloggers and take part of premium content offered by VMS broadcasters. This
means the customers can subscribe to VMS from celebrities and infotainment
broadcasters from around the world.
Globe shall be supporting the launch with a
massive media campaign, and on-ground interactive use of VMS, in partnership
with GMA New Media, Inc. GMA will provide exclusive VMS content in form of
short clips of GMA TV shows and video blogs.
We are very excited to bring another innovation
to our subscribers with the launch of VMS. This allows our subscribers another
opportunity to enjoy their mobile phones apart from texting, calling or doing
mobile internet,” said Joanna Africa, head for Portfolio management of Globe
team.
And with this new technology, we are
strengthening the connections and bonds of every Filipino by providing them yet
another exciting and innovative platform to share their precious moments with
each other,” Africa added.
VMS is developed by the innovative mobile
technology company Ironroad.
We are very excited about Globe’s launch of VMS
in the Philippines. Globe is the right partner for us since they have a great
strategy to launch VMS widely in a short time,” said Jonas Litborn of Ironroad.
The VMS app is available for download from
Android market and App store.
By TelecomLead.com Team
editor@telecomlead.com
