SoftBank Telecom and RichRelevance will bring cloud-based eCommerce solutions to Japanese corporate clients.
As part of its strategy to integrate personalization across the enterprise, SoftBank will promote omnichannel personalization as a key initiative for optimizing revenue and profit for retailers in Japan.
RichRelevance’s personalization solution utilizes over 125 algorithms and big data technology to drive a differentiated customer experience.
By deploying RichRelevance, online retailers can personalize product recommendations, web content, emails, mobile applications, and in-store experiences in real-time to improve sales, customer engagement and repeat purchases without major additional development work on their existing eCommerce systems.
By partnering with SoftBank, RichRelevance can leverage SoftBank’s service experience in internet and mobile communication to promote omnichannel personalization.
“RichRelevance’s personalization technology, based on big data analytics, will bring value to Japanese customers,” said Ken Miyauchi, representative director & COO of SoftBank Telecom.
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