American telecom service provider T-Mobile US today announced Apple and Samsung 4G LTE tablets for the price of Wi-Fi-only models. The telecoms will also offer free 1.2GB of 4G LTE data each month till December 2014.
Apple iPad Air and Samsung Tab 3 tablets are available as per the latest offer from T-Mobile which is waging cellular tariff war with major American telecoms. This means these tablets are available at reduced prices along with free data offers on 4G LTE network.
The wireless operator does not charge anything extra for the tablet user. Bellevue, Wash.-based T-Mobile US does not take any down payment as well.
The strategy is to attract tablet users who want to consume heavy data especially high speed 4G LTE network, but unhappy about Wi-Fi only access.
This is the second major offer from John Legere, president and CEO of T-Mobile. John Legere did not mention anything about rivals such as AT&T, Verizon, Sprint, etc. this time.
Also read: T-Mobile adds $40 plan with unlimited talk, text and 500MB LTE data
T-Mobile US on Wednesday said its $40 a month package offers unlimited talk, text and up to 500MB 4G LTE data and tethering. The telecoms is targeting both wireless customers and small businesses in the U.S. with the entry-level plan.
T-Mobile US tablet offer
There are conditions for the tablet offer, T-Mobile US said today. You will get free data through 2014 when you add tablets to your voice plans.
In addition to the 1GB of free 4G LTE data each month — with qualifying postpaid voice service – you will get 200MB of free data you already automatically get every month with T-Mobile’s previously announced Free Data for Life offer. This means, you will get nearly 1.2 GB of free 4G LTE data every month till the end of 2014.
“With this announcement, T-Mobile’s launching a full-on assault against the restrictions and pain points that keep tablet owners from experiencing life beyond the Wi-Fi zone,” said John Legere, president and CEO of T-Mobile.
T-Mobile US is following a three-pronged approach.
First, the telecom operator expects subscribers to shift to the more expensive cellular-enabled 4G LTE tablets from Wi-Fi-only models.
Second, it wants to offer free 4G data, though limited, to subscribers who want to benefit from high speed 4G network and get out of limited Wi-Fi coverage.
Third, the company says most people with tablets are stuck with their old Wi-Fi only model, and those who do have cellular models are often stuck in overpriced carrier contracts.
If you are an Apple iPad fan, you can pay the Wi-Fi price of $499 instead of $630 for the 4G LTE-enabled 16GB iPad Air.
If you like Samsung table, you can pay the Wi-Fi price of $200 instead of $312 for the 4G LTE Samsung Tab 3.
Voice customers adding the 1GB tablet plan for free for the rest of 2014 also fully qualify for these reduced prices, said T-Mobile US.
You can bring your tablets to receive an instant credit based on their value. Then purchase any tablet at the new lower same-as-Wi-Fi prices. Customers may even qualify for zero down financing with 24 monthly payments.
