Apple has revealed that it revised its policies in the European Union, allowing developers to communicate with their customers outside of the app for the first time. This change follows the European Commission’s June charge accusing the tech giant of violating the bloc’s technology regulations.
Previously, Apple only permitted developers to “steer” customers via “link-outs,” which allowed a redirect to a web page where a contract could be completed. The new policy now enables developers to promote and offer deals directly within their apps, not just on their websites, Reuters news report said.
However, Apple has introduced two new fees: an initial 5 percent acquisition fee for new users and a 10 percent store services fee for sales made by app users on any platform within 12 months of app installation. These fees will replace the previous reduced commission for digital goods and services sold through the App Store.
The European Commission had previously criticized Apple’s fees, arguing that they exceeded what was necessary for remuneration. The charge against Apple is the first under the Digital Markets Act (DMA), a landmark regulation aimed at curbing the power of Big Tech. Violations of the DMA could lead to fines of up to 10 percent of a company’s global annual revenue.
Apple stated that the changes were made in response to ongoing discussions with the European Commission following their June announcements.
