Mobifone, one of Vietnam’s mobile operators with 32 percent of the country’s mobile
communications market, has selected an Ericsson solution for combined bandwidth
and mobile broadband traffic optimization.
Mobifone is a wholly-owned subsidiary of the VNPT Group, and is top ranking in terms of
quality of service, revenue, and ARPU.
Thanks to the solution that resulted from a recent partnership between the video
solutions provider Vantrix and Ericsson, the operator will be able to efficiently
manage and optimize video content delivery over its nationwide mobile network.
More than 29 million Mobifone subscribers will have the chance to enjoy faster and
smoother video directly on their mobile phones.
By the end of 2011, video traffic will make up 52.8 percent of global mobile data
traffic. To avoid the service disruptions and slower speeds that could result
from increased video traffic, Ericsson and
Vantrix recently partnered to bundle their respective services.
“Because of limited fixed network availability, we know Vietnamese people will view more
video on their mobile devices than their PCs. Given the explosive demand for
high-quality mobile video, we wanted a solution that could help decrease our
transmission costs while providing an enhanced real-time viewing experience and
faster downloads for our users. This combined solution met all our
demands,” said Le Ngoc Minh, chairman of Mobifone.
The combined solution comes with many benefits. Vantrix’s Bandwidth Optimizer
monitors network congestion and significantly reduces the size of videos –
potentially saving the operator up to 70 percent in costs related to operating
and upgrading the network – and Ericsson’s Multiservice Proxy (MSP)
dramatically simplifies the network architecture.
The Ericsson MSP effectively allows operators to reduce costs and provide a broader
range of multimedia services over their networks.
“With Mobifone’s impressive subscriber base, scalability becomes particularly
crucial. In a highly populated country like Vietnam, where the fixed broadband
market is still relatively small and video is set to become one of the
network’s biggest traffic components, we are pleased to help Mobifone prepare
for the coming growth in mobile video,” said Jan Wassenius, head of
Ericsson Vietnam.
By Telecomlead.com Team
editor@telecomlead.com
