4G has become A New Dream (AND) for China Mobile.
Announced today at a press meet, China Mobile Hong Kong, a subsidiary of China Mobile, AND brand will represent the new focus of the telecom operator.
China Mobile Hong Kong, which launched the first TD-LTE and LTE FDD converged network in Hong Kong last year, has retired the word “communications” from its Chinese brand name, becoming China Mobile. The telecoms also removed the previous circular frame in the logo for a cleaner look. The use of light blue and green reflects the company’s dynamism and energy. The refreshed logo reflects the organization’s business focus on vitality and innovation.
China Mobile says addressing the brand vision of “a new dream”, China Mobile has expanded 4G and announced new offerings.
China Mobile Hong Kong announced a faster 4G LTE network from Hong Kong to Kowloon station will be available by mid-February 2014. 4G LTE coverage will be extended to other MTR stations.
Customer care is one of the focus areas for the telecoms. Through 1cm app and website, customers can check their data usage balance as well as adjust and pre-set a data usage cap to avoid additional charges. Customers can upgrade their service plan if they discover that their data usage exceeds their plan’s limit.
Through 2cm app, China Mobile Hong Kong 4G Pro Service Plan customers can buy and sell data. Data can be traded in units of 1GB and each customer can set their own price per unit, between HK$15 to HK$60.
Through the 2cm platform, users can check data transaction status, adjust prices and numbers of new orders at any time. The platform will automatically search for, match and notify 4G data sellers once a 4G data buyer is found. Extra data bought from other 4G Pro users can only be used during the same billing month.
For each transaction China Mobile Hong Kong will charge data sellers an administration fee of HK$15 for each gigabyte of data from their bills of the following month. Similarly, revenues received from selling the extra data will also be deducted from the following monthly bill payment and fees incurred from additional local data usage. Yet, the remaining amount cannot be carried forward to the next billing month.
All valid transactions will be processed through mobile subscribers’ accounts (both data buyers’ and sellers’) and listed on their monthly bills. China Mobile Hong Kong has rolled out a zero administration fee promotion for local 4G Pro Service Plan subscribers. The administration fee will be waived for every data transaction conducted through the 2cm platform from December 19, 2013 to March 31, 2014.
